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Ever since Google came out with its new feature called "Inbound Links", it has been all the more important to make use of this and capitalize on it. Now in order to have maximum exposure on the net, one must create backlinks to his/her site. This is a process which is known as "backlinking". You need to learn the nitty-gritty of this process and take the advantage of it in order to attain maximum benefit from this wonderful service of Google. Read on to discover some of the most beneficial ways through which you can gain backlinks with ease...

Social Networking: People nowadays are very much into social networking on the web and this has become very popular amongst all segments of the people. The best way through which you can create backlinks of your site is by being a part of many social networking websites such as Facebook and Twitter. By joining these websites you can add your link and your profile to your friends list. In this way, every time your friends add you on their friend list, you will automatically be added to their social network profile and this will result in increased backlinks to your site.

Domain Names: Sometimes, purchasing a domain name is a very costly affair but it is also the most profitable decision that you can make while starting your own business. It is important to purchase your domain name from a renowned website hosting company. By doing so, you will be provided with a unique URL which will be your identity on the web. It is better to choose your domain name carefully because you are providing details about your business on the World Wide Web. If your domain name is unique and if it is catchy, only then you will be able to achieve higher ranking on search engines.

Search Engine Optimization: All the successful web marketers know about SEO and they never leave it behind even when they are already at the top. In SEO, the keyword or phrase is the primary factor that is used in generating traffic. This traffic is then diverted to the relevant sites through backlinks. There are numerous ways on how you can optimize your site for the search engines. Some of these include adding Meta tags, keyword enrichment and so on.

Link Building: Backlinks are extremely important for search engine optimization. The more links you have on your site, the more popular you become and the higher positions you will be listed in the search engines. Link building includes adding your site to various forums, guest books, social bookmarking and so on. You need to do a lot of link building in order to create a substantial number of backlinks which will help you in driving targeted traffic to your site.

One-way Backlinks: One-way backlinks are great for improving your rankings on the search engines. This kind of backlink happens when someone clicks on an anchor text that appears on your website. This anchor text usually contains your domain name. With this backlink, you only have one chance to make a good impression on the search engines, which will eventually lead to better visibility for your site.

Two-way backlinks: Two-way domain name backlinks are also great for improving your rankings. This type of backlink happens when two anchor texts appear on your site which relates to each other. You should be careful when creating this backlink because it can sometimes lead to a negative impact. This is why you have to make sure that you are not putting too much information on your site since you may have to change them later on.

In summary, you need to focus more on the quality of your content when creating backlinks. If you want to achieve good search engine rankings, you should build backlinks intelligently using relevant anchor texts. You can also do a mix of both one-way and two-way links. Last but not least, try to build backlinks gradually. A little bit of link building every week can go a long way to improve your SEO ranking.