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Building backlinks is an essential component of successful Internet marketing. It is the process of getting other websites to link back to your own website in a positive way. If you have a good reputation on the Internet, then this will help immensely. There are numerous ways to build backlinks to your site including social bookmarking, article submission, directory submissions and more. We will discuss a few of the backlinking strategies that will be covered in detail below.
Social bookmarking allows you to share interesting or pertinent information with the people who are on the social networking websites. When you bookmark something on your favorite social networking website, it is forwarded to all the members of that community. This increases the popularity and page rank of the bookmark site. In essence, it sends out a signal to the search engines that your content is of an high quality and will be of value to your readers.
Article Submission is a great way to gain backlinks. When you write articles and include a bio box that includes a link to your website in the resource box, you send out an instant signal to the search engines. The search engines will pick up on this signal and rank your website accordingly.
Directory submissions are very useful for building backlinks. Simply submit your web site to free article directories such as EzineArticles. Make sure that you include your keywords in your article and submit the article to several article directories. This increases your exposure to the targeted audience and also gives you backlinks to your site that are relevant to the content of the article.
Directory submissions increase the value of your website because the search engine considers the links in your directory to be "in natural" content. This means that the links in your directory will be part of the natural network of web links that exist on the Internet. This is a highly valuable "nofollow" relationship with a website that will most likely result in high quality inbound links that are not difficult to obtain. So, not only will the incoming backlinks help your website gain higher search engine rankings, they will also help to attract the right traffic to your website.
Social bookmarking sites provide another form of free inbound link when people choose to bookmark your website or blog posts. The links from social bookmarking sites like Digg, StumbleUpon, and Propeller are considered a form of "inbound link" which increases your exposure to the Internet community. By using social networking sites such as Twitter and Facebook, you can quickly generate a large number of inbound links to your website or blog. In addition, by including links to your blog posts in these same social media sites, you are creating yet another form of backlink to your website. Many times, these backlinks are considered "nofollow" links that will not hurt your search engine rankings.
A third type of domain name backlinks are what are known as "link wheel". These are simply long lists of website URLs that people have submitted. For example, if you own and operate a website selling pet supplies, you could easily add the URL of your website to an ecommerce site that sells pet supplies. While this won't cause your site to rise in the search engine rankings or drive visitors to your website, it will likely be counted as one of the number of backlinks pointing to your site. So, while this won't directly help your website gain rankings, it will create an incredible amount of web traffic and will drive visitors to your website.
There are other forms of domain name backlinks, such as articles, video, logos, podcasts, press releases, online reviews, and more. Generally, the more descriptive the domain name of your backlink, the better the quality of backlinks that will be associated with it. So, even if you think that creating backlinks from obscure domain names won't really do anything for your website, you're wrong because they can do just about anything!