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One of the best ways to get more traffic and improve your page rank is through building domain name backlinks. Backlinks are incoming links to a website from another. For example, if you have a website about dog training, you could build up some backlinks by submitting articles to article directories and blogs about dog training. When people read your article and find it interesting, they may click on the link to your website because you have built it with SEO in mind. The higher the PR of your site, the better the chance that they will also link to your website. Therefore, each backlink will count as a vote for you in the search engine and increase the ranking of your page in search engine results.
Building backlinks takes time, effort and patience. It's important to remember that your domain name has only one purpose - to be listed in the search engine results. If you are listed there, then people have already decided whether or not you are worth following and will click on your links thinking that they helped out their search engine ranking efforts. So don't go overboard with the links, but instead, take the time to research and build quality, one-way links.
Also, it helps to know that it is a slow and systematic process. You cannot just decide to start building links and expect the pages to quickly increase in PR. You need to follow an exact blueprint that can help you build good quality one-way links. You need to do your research, write articles that people will want to read, submit them to article directories and blogs, and build up your domain name with keywords that are relevant to the site. This is a slow and systematic way to build up links that will help your domain name rise in the rankings of search engines like Google, Yahoo, and Bing.
However, when you are considering buying backlinks, or buying links from another domain name, there are some things that you should know. First, if the other website owner has a good reputation and receives consistent traffic, he might not mind giving you some backlinks in return for something that you might be able to use that comes along with the link in question. For example, if the owner of the domain name has a blog that receives heavy traffic, he could put a link to your site in that blog's resource box. As long as the blog is kept consistent with quality content and regular updates, you might find him willing to give you some backlinks in exchange for letting you place his link somewhere on your site.
Of course, you should also remember that buying backlinks is often more about the reputation of the person selling the link than it is about any particular link. In other words, you might want to buy a domain name only to find that the owner sells the site at some point. Also, if the owner is constantly getting bad reviews, then it might be better to find another domain name that is being sold by someone who is reliable. But no matter what, you can't let price be your only deciding factor. After all, the other person out there is doing the buying as well, and the fact that you're paying less for the domain name doesn't mean that you're getting any kind of a discount.
You should also keep in mind that a link isn't always worth much. If a site only receives traffic sporadically, a link from a popular site might not prove to be much of an advantage. On the other hand, if the site is regularly visited by a large number of people, you might get a good impression from paying for a link with the site's owner. Besides, this method is usually cheaper than buying your own link. And the best part is that it rarely costs anything, so you can't complain about any lack of return on investment when you decide to purchase a link instead of trying to make one yourself.
Another thing that you need to keep in mind is that backlinks have little value if they don't work. Even if the other site's owner organizes the link directories, and gets his backlinks from reliable sites like DMOZ and Yahoo, if the other site doesn't get much traffic itself, the backlink from the parent site won't do anything for you. In other words, the only real way to get backlinks is through the search engines, which means that you have to spend some time doing search engine optimization. If the other site is in a different niche than your own, or has a lower page rank than you do, you can bet that the search engine will rank it much higher, bringing you more money than you spent on the link. That said, the main point is that backlinks have very little effect on the rankings, so don't bother wasting your time trying to build them up.
The bottom line is that you should try to do some serious backlink building yourself, but don't expect it to be cheap. Of course, you can buy your way to the top, but most successful Internet marketers have found the cheapest way to get their site ranked high is to take a few hours of their time and build backlinks organically. That way, you can get your site listed on the first page of the major search engines, and still make a reasonable amount of money off of it without having to spend a fortune on advertising.