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Getting backlinks to your website can mean the difference between getting ranked well in the search engines, or getting lost in the pile of millions of other competing sites. The amount of traffic you get directly influences where you rank within the search engine results pages (SERPs). Many people are surprised to learn that having too many backlinks to a site is a bad thing. In fact, it can be downright dangerous. Here are some reasons why you should keep your backlinks natural and small.
The search engines want to "know" that other webmasters also link to your pages. If your backlinks are too many, then they may feel like your webpages are spam. Google has taken a particular interest in "phishing" and black hat methods of obtaining links. The result is that if you have too many backlinks, Google considers you to be "cheating."
A couple years ago Google implemented another method for determining page rankings called the "link popularity" tool. Basically, this tool looks at how many times other websites link to a specific webpage. Google has been known to drop the rankings of several sites simply because their owners tried to game the system by creating a large number of name backlinks. This is one reason that you should try to build up only one or two domain name backlinks per website.
This can be done quite easily by looking over competitor websites. Find out what they do well and what they don't. What makes their site successful? What makes their site look good for crawlers (the bots that Google uses to index web pages)? Look for phrases that seem to be used repeatedly, but aren't overly used. These could be your future backlinks.
It's easy to come up with backlinks using the Google Page Rank tool. Basically, this tool ranks a webpage based on the quality of links it receives. The higher the PR a page has, the more likely the site is to receive traffic from other websites. The link popularity page will list all of the major forums and newsgroups where links are popular. You may notice that there are a lot of forums that link directly to your own website.
There are other methods you can use to increase your backlinks, such as forum posts. While forum posts can be counted as backlinks in the eyes of Google, the actual text contained within the signature file can count as one of your own backlinks if the posts contain relevant keywords. Using the anchor text from your domain name in your posts is another way to create an effective link campaign.
It takes time to build up backlinks to a website, but it's important to do so for a variety of reasons. Search engines like websites to be ranked highly in their search results, and if you want your site to get visitors from other websites, then you need to build backlinks to your site. If you simply submit your site to all of the big forums and article directories, you won't have nearly the number of backlinks you need to be successful.
You may notice that getting backlinks from other websites is something of a black art. Fortunately, there are tools that will help you with this task. You should take a look at the link-building campaign software available to you as well as taking a few courses on how to improve your link building campaign. Once you've learned the basic tricks of the trade, you'll soon be able to take advantage of the many ways to get backlinks for your site.