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You might have heard that getting backlinks from your domain name is beneficial. The truth is that having backlinks from your domain name can actually hurt your ranking in Google. How?
Google looks at the number of pages that link to a domain. They also look at the amount of authority (the links on the pages) that the domain has and also the existence of anchor text links. Basically, Google wants to see activity on your website or blog. Google wants to establish some sense of authority and activity on your site will get you that authority and more importantly, it will help to boost your page rank.
The only problem with this logic is that it overlooks the fact that domain names are not the only thing that contribute to your page rank. In fact, that's one of the biggest misconceptions about ranking and optimization. The other misconception is that getting backlinks from your domain name is all you need to achieve a good page ranking. This is simply not true. Even though getting backlinks from your domain name is beneficial, there is more to it than that.
Let me explain the different components of Google SEO. Google is all about search. This means that if you want to rank well, you need to target people who are looking for information on the same topic as yours. That is where you come in. If you want to achieve a high page rank and maintain a high page rank, then you need to ensure that you have a large amount of relevant content on your site and that you have submitted your site to the correct directories.
So, how do you know that you have a large amount of relevant content on your site? The easiest way is to look at how many domain names you currently have. If you have a ton of domains and a small percentage of them have relevant content on them, then you have a problem. This is a major red flag for most beginning Internet marketers and they should definitely move on to greener pastures.
The second myth is that getting backlinks from your name will cause Google to spider your entire web site and give it an overall low page rank. Nothing could be further from the truth. If anything, Google only ever gives web sites a page rank depending on their own internal algorithms. Regardless of how much effort you exert on Search Engine Optimization (SEO), a low page rank is perfectly fine. It is not something that Google tries to send up to consumers, so if you want to rank well, don't worry about getting backlinks!
The third myth is that there is no point to spending money on domain name backlinks. I am here to tell you that it certainly is worth it, if you want to rank well. The fact that you can get backlinks from your name will boost your rankings in all the major search engines. In fact, it is like being promoted by a major company, because the name is tied to their business name. This is a big deal because it is one of the main factors that Google uses when determining what to place in their results.
If you do not know how to build your backlinking program, don't worry. There are plenty of services on the Internet that can help you out. You will also find plenty of free resources online to help you, as well. All you need to remember is to make sure that you take the time to learn about domain name backlinks and find ways to manipulate Google's internal algorithm in order to get the most of SEO from your name. After you have mastered this art, the sky is really the limit!