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Backlinks are important to your website's success, they can literally sell your site! The more quality backlinks you have pointing to your site the higher your ranking will be. Having too many backlinks pointing to your site is like having a high school classmates that are also your teachers. It just doesn't work.
You want to find backlinks that are quality and natural. This is where the magic happens, when you find backlinks on websites that have been established for a long time or that get fairly frequent visitor traffic you are in luck. These sites will naturally tend to have a lot of natural backlinks pointing to them. This is great because these backlinks have a chance to be relevant to your site and are therefore even more likely to help your rankings.
There is some debate over whether or not backlinks are actually needed to increase a webmasters page rank. While backlinks do play an important role in the search engines there are other ways to increase your rankings without needing to have backlinks. Article marketing for example is one way that you can quickly raise your ranking in the search engines without having to worry about backlinks. Article marketing requires a lot of work and a lot of dedication but it can be very effective and can give you a huge advantage over your competition.
I am sure you have heard of the many different ways to get your site to rank higher in the search engines. But have you considered the power of keyword relevancy? Keyword relevancy is the ability to tell what people are looking for when they are searching for something on the internet. Basically you just need to know how to target the words the searchers are using to find what they are looking for. If you can figure out what the searcher is looking for you can give them what they are looking for and you can increase your chances of getting them to your site.
This is basically the same concept as using backlinks. The only difference is that backlinks aren't as easy to obtain as backlinks. Backlinks require you to actively participate in the community and bid on the links that are posted on other websites. But the process is pretty much the same and if done properly you should be able to increase the amount of traffic that flows into your website. There are several methods that you can use for gaining backlinks and the most popular is article marketing.
A good place to start when you are looking for a way to gain backlinks is to participate in forums and blogs. Search engines tend to frown upon and sometimes penalize websites that participate in spamming. If you want to use article marketing you should try to make your posts relevant to the topic and also try to keep the content interesting to your readers. If you can accomplish both of these things you should find that your comments and posts will gain you a number of quality backlinks to your domain name.
If you don't participate in forums and blogs you may still be able to benefit from other people's participation. If you know someone on a social networking website you already belong to, talking with them and building a relationship may be the best thing you can do to create backlinks for your website. Of course there is no guarantee that you will receive backlinks in this manner, but if you are polite and friendly it shouldn't be hard to accomplish. It also gives you the chance to learn more about the website that you are interested in and you get an insight into what makes it tick. After all, this is a very important step when trying to build your Internet business.
Of course it is always important to try and stay away from reciprocal links. If you participate in an activity where you are competing against another business or website the only reason you should participate is to improve your visibility and therefore improve your income. If you do not have an ulterior motive then the best way to go about building your domain name backlinks is to engage in activities that directly help you and your website. This way your goals will be clear to everyone and you will be able to use these relationships to further your goals.