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Building backlinks to your site can be one of the most important things you do when building your internet marketing business. Backlinks are the search engine "thumbs up" for your site. They are a way to show the search engines that other webmasters and site owners approve of your site's content and are willing to backlink your page. The more backlinks you have pointing to your site, the higher up in the search engine results your page will appear. This can be extremely helpful if you want to get your site ranked higher on Google and other search engines, and be able to draw traffic from these popular search engines to your site.
How do you go about getting backlinks to your site? First of all, consider who would be most interested in visiting your site. If you are trying to build backlinks to your site based solely on getting people to visit your page, you are likely to find it quite difficult, because very few people are interested in clicking on links from other sites. Therefore, your best bet is to build backlinks that will help bring traffic to your site.
You need to choose a domain name. Ideally, you should choose a name that is as close to the name of your target market as possible. However, keep in mind that even if the domain name is easy to remember, there is still a chance that potential customers might not type it into the address bar or click on the link from the domain name. Try to be as specific as possible in choosing a domain name, and make sure that you capitalize all of the letters in your chosen name. For instance, you might try to choose a domain name such as "myquicksite", and try to include some sort of keyword phrase that will make that domain name memorable. Your site's name should really stand out and be related to what your business offers.
Get other webmasters to link to your site. There are many ways to get other webmasters to link to your pages. One way is by including your site in their newsletters. Another way is to have your site listed in their directory listings.
Build content based around your site. Content is important because it helps to build backlinks. By providing valuable and useful content to readers, you help to increase their trust in your company. Also, if your site is updated regularly, search engines will rank your content pages higher in search results. Higher rankings translate into more organic traffic from viewers, and more backlinks from trusted sites that will share your content with others.
Create backlinks on other sites. Submit your site's URL to free online directories such as DMOZ. Or, ask your site's URL to become part of an exchange link program. Exchange link programs allow websites to exchange links with other websites for free, which is beneficial to both parties.
Participate in social networking. Social networks such as MySpace allow members to form groups, create blogs, and participate in forums. If you are a skilled speaker or marketer, you may wish to include your URL in your profile so that it can be seen by members of these groups. Additionally, other businesses may want to advertise on your blog or forum, which can lead to even more backlinks for your site.
As you can see, there are many ways to gain additional domain name backlinks. You just need to be creative and keep in mind the long-term goals. The more useful and relevant your content is, the more backlinks you will create. Also remember to update your content regularly so that it remains relevant. Now that you know how to get domain name backlinks, go make some!