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It is an often overlooked part of search engine optimization, but building backlinks to your website can have a tremendous effect on your page rank. Backlinks are the links directed towards a specific page on your web page. The more quality links you create, the higher your site will climb in the search engines. The process of building backlinks is a detailed and involved process, but fortunately it is also fairly easy to implement.
The first place many people look for effective link building techniques is article directories. Writing quality content, with specific keywords, can increase your search engine positioning and increase your link popularity. If you are looking for a way to promote your domain name to increase traffic there is nothing better than article marketing.
Social bookmarking is another highly effective link builder. By creating and posting quality content to websites like Digg and Reddit you can rapidly build up backlinks from other users. Social bookmarking is similar to social networking, in that you submit your post to a wide variety of social sites. However, there is one key difference. Sites like Digg and Reddit allow you to keep a post around for a period of time, whereas social networks do not.
There are also several ways you can get links to your web pages. Directory submissions, for example, can help you build backlinks quickly. Simply submitting your URL to various free web directories, such as Yahoo or Dmoz, can have a huge impact on your rankings. In addition to free directory submissions, there are a number of paid services available. Pay-per-click advertising can help you get organic exposure to targeted keywords and can have a direct impact on the ranking of your site.
Another method for getting backlinks is purchasing text links. You can purchase text links, which are used on web pages, blog posts, and websites to link back to your domain name. Text links are relatively inexpensive and have the added benefit of being instantly effective. However, these text backlinks do not get as many quality links as traditional link building methods.
There are several drawbacks to purchasing text links. First, most text links are placed at the bottom of the page where only a few visitors will see them. Second, many of these anchor text domains have very poor search engine optimization. This makes them ineffective for obtaining quality backlinks. Finally, it is difficult to determine whether the domain owner who owns the linked domain is paying a high amount for the link or is obtaining their link for free.
The third method, which uses article marketing, has the potential to be the most effective form of backlink building. Article marketing allows you to create quality content, then submit it to free article directories. Webmasters and website owners often include a backlink within the body of the article. These backlinks will be seen by other article readers, and can often lead to higher traffic and more backlinks. This method is most effective when used in conjunction with other link building methods.
Although there are a variety of different methods that you can use for gaining backlinks to your domain name, all of them have one inherent drawback. Free and easy methods to obtain backlinks will be quickly depleted when you no longer have a site that you need backlinks for. In order to maintain your sites, you must find ways to generate income through advertisements. The more traffic you can drive to your sites, the better. This will require you to spend money on Google AdSense, banner ads, or any other form of online advertising. These methods can be time consuming and expensive, but they are definitely worth while if you want to increase your web traffic and your websites ranking.